ALREADY OWN IT
Two. Both sealed.
bty catches the duplicate while it is still in your hand.
beauty, with receipts
Your shelf has receipts. Use them.
bty remembers what you finish, abandon and buy again — then tells you if the next product is worth it.
Your products. Your patterns. No generic score telling everyone the same thing.
IN STORE · NEW SERUM
Worth it?
PROBABLY NOT.
You stopped using two serums with this same pattern.
And you already own one sealed.
PUT IT BACK.
the shelf remembers
Every product leaves a receipt.
Not the paper kind. The useful kind: finished, forgotten, binned, bought again.
THIRD FINISH
Back on your list.
What you actually finish is remembered — and ready when it runs out.
11 DAYS LEFT
Open it or let it go.
Expiry and forgotten products surface before the cabinet eats them.
PATTERN FOUND
This keeps ending up in your bin.
bty connects what was in the products with what you did next.
more than a label scanner
Your camera roll is already a beauty list.
bty turns the screenshot you forgot into the answer you need in the aisle.
FROM YOUR CAMERA ROLL
Screenshot it now. bty brings it back when it matters.
Send a TikTok or Instagram screenshot to bty. It finds the product, shade and shop — then remembers why you wanted it.
- DROP THE SCREENSHOT
- BTY FINDS THE PRODUCT + SHADE
- THE REASON COMES BACK IN STORE
IN THE AISLE
Ask the only useful question: worth it?
Scan what is in your hand. bty checks it against what you own, finish, abandon and repurchase.
AT HOME
A shelf that doesn't become homework.
Products arrive through scans and receipts. Running low, sealed, forgotten and expiring surface without a spreadsheet.
UNDER THE HOOD
Tiny label. Plain language.
bty reads the actual ingredient label and shows the connections behind its advice. Tap through whenever you want the why.
A friend sent you this one.
the proof
The tiny print, translated.
One photo turns the label into plain language and connects it to the products you already use.
Aqua
Glycerin
Cetearyl Alcohol
Caprylic/Capric Triglyceride
Cetyl Alcohol
Ceteareth-20
Petrolatum
Potassium Phosphate
Ceramide NP
Ceramide AP
Ceramide EOP
Carbomer
Dimethicone
Behentrimonium Methosulfate
Sodium Lauroyl Lactylate
Sodium Hyaluronate
Cholesterol
Phenoxyethanol
Disodium EDTA
Dipotassium Phosphate
Tocopherol
Phytosphingosine
Xanthan Gum
Ethylhexylglycerin
CeraVe Moisturizing Cream reads as 24 ingredients. Fourteen of them are water, buffers, emulsifiers, thickeners and preservatives.
not another 10/10
A product can be great and still be wrong for you.
Generic scores judge the bottle. bty learns your type — from your shelf, your history and what you really use.
leave the regret in the shop
Buy less wrong.
Keep the good stuff. Skip the repeat mistake. Let your shelf get smarter every time you use it.
Coming to iOS and Android · free to start